Wednesday 23 January 2013

Ident Planning and Construction


Today we paused filming and editing whilst we began our ident. For the title of our production company, we decided to use a collaboration of our friends names Sylvie and Felix De Courcy Ireland, resulting in the title 'Silver De Courcy Films.' As we wanted to make it clear that our production company was low budget and so our film was more targeted for Arthouse and Indie cinemas, we wanted to use a simplistic symbol such as a classic film roll: 








We noticed similarities of the sections of the film roll with the 'BBC FILMS' logo and so decided to follow our ident in a similar manner with the initials 'SDC' printed inside the film roll with 'Silver De Courcy Films' written underneath. Our idea is to have four or five images of the film roll unravelling to reveal the SDC and then the full name appearing underneath.

We then started to construct the drawing taking photos of each section so that we could run them together in Final Cut Pro as one movement. We then looked through the transformation effects on Final Cut Pro and we really liked the mosaic movement and also the ripple effect. Looking at the BBC films logo, we noticed they used a similar mosaic effect and so decided to make ours more original we decided the ripple effect would be better and would also work better with the genre of the film.

W.H. B.M.

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