Wednesday 6 March 2013

Evaluation Question 3

Q3. What kind of institution might distribute your media product and why?


The institution that would most likely want to distribute our film would most probably be the Commercial Art House. 


Firstly, although the Commercial Art House cinema chain is actually quite popular and large, our film would require small screening places in comparison to the City Centre cinema style of Multi-Screen Cinema. This is because our film generally is aimed at a younger generation who are more interested in studying film than always going to see mainstream action thrillers in mainstream cinemas, and so therefore makes our audience much smaller and so probably would not attract enough people for a place in a huge cinema.

Secondly, because our film obviously is, and looks, low budget (especially as it is obviously shot in England without Hollywood actors), our film may not attract the larger audience for mainstream films, such as Drive. Therefore, if distributed in a Multi-Screen or Multiplex cinema, the majority of people who went there to see mainstream films would not want to watch our film.

Our low budget appeal also means that if our film was distributed in real life, it would be impossible to have enough money to advertise it on a big enough scale for it to feature in main-stream cinemas. Because of our low budget, we also would not be able to carry on distributing our film over a number of weeks in Multiplex cinemas that tend to show the same film repeated over a series of weeks. By distributing it within a 'indie', arthouse cinema, people would come to see it, knowing that it would be of low budget. 

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