Today I worked with
the Motion package to create the ident. However, after working through the
generators and playing around with them, I found a more interesting way to form
the letter of the ident through swirls which could form an 'O':
I changed the colour
of the swirls to make it look more professional so that it changed with the
ident. I then wanted to create a matching colour scheme so I planned to make
the title of the production company that same colour of the final 'O' and then
incorporate possibly the white and lighter blues in other ways.
However, before I
created the title, we needed to find a new title for our production company as
we needed to fit it to the 'O'. We therefore looked up words that began with
'O' and were related to visual effects. We finally decided to use 'Oculus'
which means an eye or round dome, and titled our production company 'Oculus
Productions.'
I added movement to
the title as well as the swirls so that the 'Oculus' appeared as soon as the
swirls formed the 'O', and then added 'Productions' as a later flash underneath
the main title. Like many other idents, I chose to keep the title frozen for a
couple of seconds so that the title of the company was clear.
W.H
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