We used a range of different methods to research our target audience and what's most popular amongst particular people.
Firstly, we asked people to fill in our survey which included a range of questions which meant we could categorise them into groups and see which audience our film would be most popular with. Since our survey was mainly focussed on students (aged between 15-18), this reflected on the overall preferred certificate, which was popularly 15. The results also showed that, as people generally lived in an urban area, the most popular place to watch films was online and in mainstream cinemas. This means that we should target our film to be publicised through word of mouth and friends and should be able to be watched largely online. Looking at the results of why people see new films, the most popular answer was favourable actors and interesting plot which also related to our question on ranking films that people have seen. This means that our main focus will be to include an interesting and gripping plot line (as we cannot include famous actors) to entice our audience. On the question of favourite genre, we can mainly infer that people will enjoy thrillers with aspects of action and sci fi as these were the most popular results other than comedy.
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