Graphics Planning - Font Influences

From looking at other trailers and posters for all types of  films, the same font and colour scheme is generally used throughout all marketing campaign and is also the same for the title. For example 'Drive':

In the romantic trailers that I have studied, the majority of the font is very simple with basic colours, completely different to that of 'Drive.' The text in the trailer, for example showcasing the stars of the film, is usually the same font as the title which is used on all the posters. An example of this is the font used for Revolutionary Road, as this is very basic and simple, yet is used throughout all the marketing schemes. 

                          
                        POSTER                                                                          DVD COVER

TRAILER CREDITS

 In 'Like Crazy', they also use the same font throughout all the marketing schemes, and it is similarly very basic. However, they have changed the colour scheme without the font.

                         POSTER                                                                        DVD COVER 

TRAILER CREDITS

In 'Blue Valentine', there is no clear continuity in the font used. In the trailer, there are two types of basic font, the title emphasised in bold and chunky font. 

However, they released a number of different styles for the poster with different fonts, photos and colours. In the end, the font for the main poster was completely different to that of the trailer. Originally the posters featured the same font, or something very similar:

The final and most famous design was the following poster, which used completely different colours and font. This was the design used also on the DVD cover and the soundtrack cover.

POSTER:

DVD COVER:

 SOUNDTRACK COVER:

Through the trailer I have researched, it seems more common to have the same style of font for the trailer and all the posters as it clearly links everything together. In our project we will be doing this, however, I like the font that they used in the final poster for Blue Valentine as I thought it was slightly more inventive than the standard font used in both Revolutionary Road and Like Crazy. I also liked the change in font for the title from the standard credits in the trailer as I think it made it stand out. However, if we choose to replicate this, we will only make simple changes, for example emboldening the standard font. 

W.H.