'Like Crazy' has two production companies: Paramount Vantage and Indian Paintbrush. Paramount Vantage is more well-known than Indian Paintbrush, but the style of the logo is individual to the film. The colours in the indian paintbrush ident look arty and warm, and the font is simple and modest in both production company logos. The name 'Indian Paintbrush' also sounds rather exotic.
Paramount Vantage, however, is a well known high budget Hollywood production company which contrasts to Indian Paintbrush. This contrast works because it shows the audience a brand which they trust to make good films (Paramount Vantage) whilst also showing a company which is more arty and alternative (Indian Paintbrush).
For 'Dear John', the production company is SCREEN GEMS which is owned by Sony, and RELATIVITY MEDIA.
Screen Gems is an American production company, a subsidiary company of Sony. It used to be an animation company from 1939-1946, and it's name was derived from an early Columbia Pictures slogan. It is rather well known, and has produced other successful hollywood blockbusters such as 'Easy A' and 'Friends with Benefits'. Our film production company would not be as well-known as this, because we want to give it a more modest arthouse feel.
Relativity Media is another full-scale american film studio. Although it is successful, it is not as well known as Screen Gems, and had not been affiliated with such mainstream Hollywood blockbusters. Therefore, this is more similar the film studio we would use for our film.
Blue Valentine's production company is the Weinstein Company. This production label is so famous that it does not need to have the name along the bottom. Although this is a nice and professional technique, our production company label is not nearly famous enough to do this, so we will have to have the full name written along the bottom, or somewhere on the symbol.
B.M
No comments:
Post a Comment