Like
Crazy:
This poster
is reasonably different in layout in comparison to other typical romance film
posters. Although it follows the same colour and lighting as that in other
posters, i.e. happy, sunny daylight with a lens flare, the taglines overtake
the poster and become the centre of attention. This is very different to that
of 'The Lucky One' (below) which only has one small tagline which is not very
noticeable. Therefore in this poster, the audience is drawn into the text and
then into the title rather than reading it as an afterthought. This means that
the audience has more of an understanding of the plot of the film. It uses the
yellow colour for the title to separate itself from the taglines, but the white
and yellow follows throughout the rest of the poster allowing it to look like a
professional format. It also replicates the colouring of the image. The
audience is also able to find more about the plot also through the background
of the image as it uses the typical Brighton beach, so gives it setting.
The
Lucky One:
This poster
is very similar to 'The
Vow'. It is quite minimalistic and focusses solely on the two main
characters and their relationship. The centre-point of the poster is the
lighting behind the couple's silhouettes connoting an atmosphere of
hopefulness. It also emphasises the actor's shapes against each other and so
also allows the audience to understand more about the relationship of the two
main characters. The close up shot of them also creates a sense of familiarity
and intensity between the actors and the audience, drawing them into the story
behind the characters. The text echoes the lightness of the picture with
the colouring. The title also grabs the attention of the audience through the
block, bold font. The eye is then drawn to other key pieces of information like
the actors and release date. Therefore the audience has taken in the key
information with only a glance at the poster.
B.M
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