Tuesday, 10 December 2013

More poster research




Like Crazy:




This poster is reasonably different in layout in comparison to other typical romance film posters. Although it follows the same colour and lighting as that in other posters, i.e. happy, sunny daylight with a lens flare, the taglines overtake the poster and become the centre of attention. This is very different to that of 'The Lucky One' (below) which only has one small tagline which is not very noticeable. Therefore in this poster, the audience is drawn into the text and then into the title rather than reading it as an afterthought. This means that the audience has more of an understanding of the plot of the film. It uses the yellow colour for the title to separate itself from the taglines, but the white and yellow follows throughout the rest of the poster allowing it to look like a professional format. It also replicates the colouring of the image. The audience is also able to find more about the plot also through the background of the image as it uses the typical Brighton beach, so gives it setting.

The Lucky One:



This poster is very similar to 'The Vow'. It is quite minimalistic and focusses solely on the two main characters and their relationship. The centre-point of the poster is the lighting behind the couple's silhouettes connoting an atmosphere of hopefulness. It also emphasises the actor's shapes against each other and so also allows the audience to understand more about the relationship of the two main characters. The close up shot of them also creates a sense of familiarity and intensity between the actors and the audience, drawing them into the story behind the characters. The text echoes the lightness of the picture with the colouring. The title also grabs the attention of the audience through the block, bold font. The eye is then drawn to other key pieces of information like the actors and release date. Therefore the audience has taken in the key information with only a glance at the poster.


B.M

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